FC Barcelona´s brazilian superstar Ronaldinho is the football player with the highest marketing value in the world after a study researched by Germans Consulting Company BBDO. His value is estimated at € 47.6 Mill. and therefore has overtaken David Beckham of Real Madrid with € 45.6 Mill. and third placed Mancherster United youngster Wayne Rooney, € 44.4 Mill.
Best placed spanish player is Raúl González, at 12th place with a marketing value of an estimated € 27.6 Mill.

The brazilian forward Ronaldinho is the hottest marketing prospect for the future. With only 26 years and his titles FIFA Best Player of the World and Golden Ball Award winner he is considered as the marketing and sponsorship icon in the upcoming years. BBDO expects that Ronaldinho will increase his value substantially by closing high valued and long term marketing and sponsorship deals, especially with the prospect of Brazil winning the World Cup in Germany and Ronaldinho of being the protagonist of the event this year.
David Beckham of Real Madrid still owns the status of being the metrosexual prototype and this image and reputation still earns him lucrative contracts. The other Barca players listed in the study of BBDO are the cameroon international Samuel Etòo with € 31.1 Mill. and Argentinian Barca starlet and new Adidas marketing icon Lionel Messi with € 31.0 Mill.