FC Barcelona's Asia Expansion Continues

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FC Barcelona's Asia Expansion Continues

sven

12th July 2006

FC Barcelona has concluded a marketing deal with "Tiger", the most important Asian beer brewery.

Barca signed the first of 7 marketing contracts in Singapore with the multinational beer brand. The commercial agreement allows Barca to expand its brand name in South East Asia while Tiger will in return receive image rights to FC Barcelona and players will be used in several TV advertisement spots.

The official Barca delegation, headed by Esteve Calzada are currently travelling to Bejing, China to conclude several further marketing deals with Titan Sports, Sports CN and Eurosoccer. On Friday, Barca officials are expected in Tokyo by Japanese internet company Rakuten.